Indeed, when you try to create a video, you find that you can just start recording, or choose from a slew of templates to make your video distinctive. If you can put all that aside, Funimate is a great short-form video creator, as evidenced by many of the sophisticated-looking creator-community videos you can browse within the app. In fact, you're offered the opportunity to upgrade to the Pro version frequently, and you need to watch ads to use certain features. When you install the app you get the option to customize the ad experience, and many of the app's core features are behind a paywall. ![]() Grandad Joe has won 5.4 million followers and 156.7 million likes for videos including one of him giggling after his youngest granddaughter gives his grown-up daughter “attitude just like she gave me ”.Funimate would be a little more fun if it didn't lean so hard into trying to monetize you. For example that having a hearing aid somehow implies that we are ‘fragile’ or ‘infirm’ in other ways.” The older users showcasing their energy and 88-year-old Staffordshire man is TikTok’s wealthiest “granfluencer”, his videos apparently earning him about £134,000 a year. Ultimately, she said, people need to “take the stigma out of needing adjustments as we age while also challenging assumptions that can accompany these. But she added: “There is a balance to be struck in challenging stereotypes about ageing while also accepting that it is OK to want different things from younger people as we grow older, and accepting that our interests and abilities may change.” Prof Fiona Gillison, from the Healthy Later Living Network at the University of Bath, who is leading work on challenging stereotypes about ageing, said the study was important. “Creators are encouraged to be original, raw and unedited – making it the ideal soapbox on which to stand if you want a space to debunk stereotypes and be your uncensored self,” he said. Stuart Lewis, the chief executive of Rest Less, said TikTok was the ideal platform for midlife influencers to take to the stage and defy ageist stereotypes. ![]() Social media is the perfect platform to do this and to call out ageism more generally.” Only half of adults owned smartphones in 2014, 81% of those aged 60 to 69 have them today.Įmma Twyning, the director of communications at the Centre for Ageing Better said: “We need to see much more diverse portrayals if we are to truly shift attitudes and cast off negative perceptions of growing older. “I may be 86 but I can still twerk better than you,” says another, showing an octogenarian leaping up from a fall down the stairs with a twerk.Īnalysis by the Pew Research Centre has found a remarkable uptake of technology by older Americans during recent years: in 2000, 14% of people aged 65-plus were internet users in 2019, it was 73%. ![]() “I may be 86 but I can still drink more than you lightweights” says one clip. Other videos positioned older users as superior to younger people. ![]() Almost one in five of the videos analysed made light of age-related vulnerabilities, and one in 10 called out ageism among both younger people and their own contemporaries.
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